The Ferrari personalization program, dubbed Tailor-Made, debuted last week at an event presentation by Luca Cordero di Montezemolo, the president of the prestigious Italian brand. Following the presentation, we share some pictures taken during the event in Maranello headquarters, which now joins the first video dedicated to Ferrari Tailor-Made, which shows some of the endless possibilities of customization offered by sewing and designers of the Prancing Horse.
All modelosen the current range of Ferrari-FF, 458 Italy, 458 Spider, 599 GTB Fiorano and California, may be subject to the exclusive personalization service for which you have enabled personal assistant to guide each customer interested in giving a personal touch to your sports. Thus, Ferrari now able to cover all needs in terms of finishes, materials, colors and accessories for all customers who are interested in identifying his latest acquisition.
Ferrari’s offer Tailor-Made is divided into three separate collections. The first, called Scuderia, has elements of carbon fiber, woven sport chamois leather and Alcantara microfiber Kevlar and metallic finishes shiny or opaque. It also includes a revolutionary material called Alutex, combining fiberglass with aluminum. On the other hand, the Classica collection used leather hides, wool, cashmere and velvet effect “vintage”. Finally, the collection Inedita allows obtaining the most original results by using unusual fabrics like leather brilliant, the Texan and other textile fabrics.